Advertising in Crises, Part 1 is the first part of a series about current changes in the advertising world.

We went out to meet three CEO's and One Executive that offer a different advertising and marketing strategy. Part 1 is interested in discussing some of the  recent changes. We speak with Enon Landenberg of e-dologic an interactive company about Google's growing role in the local advertising market and how it is biting advertisers bread and butter. The Box, a content company, speaks of the users and their expectations from the mass media. Hemetz of Blinkit speaks about the phenomenal growth of social media and the need to speak with the users.

Stay tuned for part 2 where we ask howto use social media to promote brands and hear about style and attitudes.

*PPC = Pay Per Click

*ROI = Return On Investment

• The Chicago Meeting/ From The Nieman Journalism Lab.
• For Wired, a Revival Lacks Ads /STEPHANIE CLIFFORD NYtimes
• Can Computer Nerds Save Journalism? By MATT VILLANO

• Advertising

• Change

• Display Advertising

• Google

• Israel

• Mass Media

• PPC

• Recession

• ROI

• Technology