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Twittering
A first interview from the com.vention conference that took place early last week. Gilad Ben Yossef met Enon Landenberg the Co-founder and CEO of e-dologic an interactive company to speak about Enon's Twittings. Enon recently took off for a lonesome trip where he drove across Israel from the South to North and stayed each night at one of the Dan hotels.
However he wasn't entirely alone - he choose to document his trip in real-time over Twitter.
His story raises questions over several dimensions - why go out for a lonesome trip with so many "others"? Can we and should we draw a fuzzy line between work and our after-work life? When do Twitt's become boring and how do they become interesting? Is this just part of the shape advertising is taking- speak with your audience, find engaging ways to tell a story, introduce the product in a kind of first hand experience. In this new practice advertisers own Followers base can be a vital resource for customers to be tapping on.
