Part 3: In this last part of the Passover Special Reuven and Gilad speak of whether Advertising as we have come to know it on TV and Press is shifting to PR and sponsorship models. Gilad speaks of his interview with Enon Landenberg of e-dologic, an interactive company, who Twittered about his trip and his stay at Dan hotels. When is it considered credible and when is it considered advertising? Who will be trust-worthy and who will not? What are the consequences of the tightening relationship between advertiser and the product he/she advertises? Will only great products be able to receive credible PR?

• David Pogue NYT
• This Week in Tech
• Linux Journal

• Advertising

• e-dologic

• Internet

• Passover

• PR

• Reuven and Gilad's Show

• Sponsorship

• Website